Due to the technological revolution and the rise of the Internet, buying goods and services online has become one of the most common things in the world. Almost 22% of the world’s total population shop online and in the next year, the total number of online customers is expected to be more than 2.15 billion. The availability and convenience of using smartphones also play a major role in this. The e-commerce platform is growing at a rapid rate. Web development is largely connected to the success of ecommerce businesses. In this article, we discuss the recent trends in web development for ecommerce businesses.
Augmented Reality
Augmented Reality gives the users a composite view by superimposing a computer-generated image on a user’s view of the real world. In layman’s terms, it’s a technology that provides the user with an interactive experience where the objects albeit exist only in the virtual world, it seems they’re very real and in front of the users. Big companies use AR so that their consumers get more interested in buying their products, e.g. IKEA, Sephora, etc.
Artificial Intelligence
Artificial Intelligence (AI) is simply the intelligence shown by machines rather than humans or animals. In recent years, AI has greatly helped our technology to advance. Every technology company is relying on AI’s to increase their business and innovation. Ecommerce businesses are no different. They use AI in order to target their audience by giving them a personalized shopping experience. For example, they send notifications or messages to the audiences based on their previous searches or their interests in social media.
Social Network
Almost half of the people in the world use social media. With this many people on the network, e-commerce businesses surely try to maximize as much as they can. Social media platforms like Facebook, Instagram have become an excellent place for advertising. Business owners use celebrities, “influencers”, and of course paid ads to promote their products on social media.
Mobile Payments
Customers don’t only use cash to make their payments nowadays. They use digital cash. Technological financial services like Venmo, Paypal, Google Pay, etc. are some of the platforms where customers can easily pay their dues when they shop online. Cryptocurrencies are also popular among customers nowadays.
Chatbots
With a huge customer base online, it’s simply not possible to answer all their queries manually. Thankfully, we have chatbots. These bots are designed to answer specific questions asked by the customers, e.g. the price of a product, schedules, delivery time, etc. These bots mostly answer standardized questions.
Conclusion
Web development Sydney plays major roles in most of the points mentioned above. Web developers use the latest technology and analyze market trends to customize the websites their clients want. Web development services in Sydney work relentlessly to bring their customers the profit they set out to get. They know that in order to boost the business, they need to work with the latest technologies. So, they look for market trends and work accordingly.
